Saturday, 10 October 2009


Something funny is going on with BMW just now. A year or so ago, you couldn't buy a BMW without being thought of as an utter tosser. It used to be customary for X5 drivers to sit 7 inches from your jacksy and M3 drivers to cut you up whilst overtaking on a blind corner.

Now, all the idiots have disappeared from the Beemers and taken Audis as their hostages. And what BMW have been left with is refined customer base of people who love driving, but don't drive like knob jockeys.

So, the new Z4 has now been released. It's certainly better than the last one. The old Z4 had a huge bonnet, which was obviously intended as a phallic symbol*, and the seats so far back that you could smell the X5 driver behind you. But now, the bonnet has been smoothed down, the front is a little more aggressive and the seats aren't quite as far back. The main competitor for this would probably be the Mercedes SLK, and I think BMW have really hit the nail on the head with this one, giving men a convertible roadster that the can confidently open the roof of without looking like they are going for a manicure and foot massage. This is a manly car, and it is driven by manly men. You can finally sell the TVR, someone else has finally recognised the niche.

*Oddly enough, the old Z4 seems mostly to be driven by women. It was, in effect, the world's biggest strap-on.

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