It was only after I asked him what it was in German that it clicked - "Einbahnstrasse" - that it's not really that stupid a phrase, just that English and German both have a harshness and vulgarity to them that you don't get in other languages. Well, at least not in Italian.
For example, have a look at Maserati's current line up, and imagine, if you will, Rolls-Royce applying the same names in English to their cars. The Rolls-Royce Four Door. The Rolls-Royce Grand Tourer. And now, the Rolls-Royce Grand Tourer Traffic.
No. The Quattroporte, the GranTurismo and the GranTurismo Stradale sound much cooler. In Italian it just fits with cool cars, and the new Traffic looks fantastic. For the handsome price of £110k you get a jumped up, slightly lighter version of the GranTurismo. Very few people will know, but think about this: YOU know. Think about how smug you'll feel on the rare occasions when you pull up along side another GranTurismo, but yours is slightly cooler than the one next to you. The other driver will be scratching their head as to why yours is cooler, but it is.
And they'll also be scratching their head as to why you pulled away slightly more quickly than they did.
You know it makes sense.