It used to be that Korean cars were a laughing stock, totally incapable of competing with anything from Europe, and slightly worse than American cars. But times have changed, and now they are firmly ahead of most American cars, and pretty mid-range in Europe now.
On my trip to the USA, there were a fair few of the pretty Sonatas on the road. You see, most car makers have separate lineups for Europe and North America, with the rest of the world getting cars somewhere between the two. Hyundai have rather bravely tried to develop cars to suit both markets simultaneously, and now we're starting to see the results of this policy. The new Sonata isn't out in Europe yet, where it will be badged the i40, but seeing them in America it somehow reminded me of the Vauxhall Insignia - absolutely stunning as a car, beautiful in appearance, but as soon as it's next to another car, it just kind of blends in to the road.
In isolation, the Sonata is a fantastic looking car, but this doesn't carry over when put next to another car.