Tuesday, 20 September 2011

Range Rover Evoque

It's been a bit of a bleak year for new car launches. Sure, you've had a few to keep things ticking over, but overall it's been a piss-poor year for car launches.

The truth is, the economy is still feeling the effects of the recession, and new car launches are very expensive in terms of R&D, so there have only been a few launches - mostly from the brands that have weathered the recession well.

Jaguar Land Rover, after being bought by Tata, seem keen to push on, and seem to be doing rather well, particularly in emerging markets, so it makes sense that they have just launched a new car, with the intention of making the posher Range Rover brand accessible to the slightly impoverished masses, pitting their new car, the Evoque, in direct competition with the BMW X1, the Audi Q3, and, er, the Land Rover Freelander.

In all honesty, I think Land Rover have now realised the error of their ways. The original Freelander was a bit crap, and it got replaced with a slightly more upmarket Range-Rover-Mini, but they forgot to put the right brand on. Now, there's the Evoque, partly designed by Vcitoria Beckham.

I've seen it up close and personal, and I have to say, it's actually not that bad.

I expected worse. I'm pleasantly surprised.

And from what I gather, Land Rover are taking huge steps forward in reliability. So that's a plus.

The car is exactly what it says it is, a mini-Range Rover.

Not beautiful, just a smaller version of the Range Rover, but in an altogether less vulgar packaging.