Monday, 23 July 2012

Vauxhall Adam

Superminis are big.

In Europe at least, the biggest growth area of the car market seems to be the supermini, which was previously neglected and a dumping ground for cheap, low quality cars based on the cheapest parts from a manufacturers parts bin. And while superminis were previously bought by people on a tight budget, the Fiat 500 marked the start of a turnaround where people actually chose to buy premium superminis.

Well, it wasn't so much that it marked the turnaround. Before that, there was very little option.

So this sudden explosion of superminis that are not so bad happened not really because of new demand, but because the manufacturers started making cars that people wanted.

And now it's Vauxhall's turn, except they've gone for a rather bizarre attempt to take bits from every other manufacturer that is doing well in the sector.

The oddly-named Adam is part Fiat 500, part Audi A1.

It's not exactly an original design.

In fact, it's worse than my attempts to finger paint a Van Gogh.

But, if those other cars didn't exist, how would it be?

Not too bad at all. But unfortunately it's a Vauxhall and it doesn't matter what they do, they can't get away from the fact that people who buy Vauxhalls will go for the dullest colour and none of the options and go for a drab interior. Just like they did with the Insignia, and the Astra and every other Vauxhall that's ever existed.

They just can't buy cars and make an inspired colour choice.

So expect the 3 that sell to be beige and blend into the background, completely unnoticed.